Audience Profile Analysis

Analyzing and learning about the target audience is vital in constructing a magazine basis so the creator can put together pieces that they would find interesting. This includes researching and reviewing the demographics and psychographics of the audience for a certain topic. Demographics include physical attributes of a person in such as age, gender, education, social class, profession, and ethnicity. Psychographics are personal interests of that audience including lifestyle, activities, personality, and values. Using these two categories, it becomes easier in analyzing the audience of a magazine.

Demographics: This magazine cover seems to appeal to newer generations since it has a more free and young feeling to it with the shapes and colors. Ages between 14-26 would find this magazine interesting. Regarding gender, this cover may seem to attract more females since there is a lot of "girly" colors like purple and pink also because there is a male on the cover. The socioeconomic group that would fit this cover would be either C, D, or E since it would be for a younger group of people.

Psychographics: Art magazines usually attract individuals who are interested in art, but to be more specific it may target people who like to draw with a lot of color and unique portraits of people. The target audience may prefer painting with water colors and add an extra element that makes it different.

Demographics: The age that this magazine cover may attract are adults since the cover looks more mature in color and that the art makes you analyze and think what it means. This includes ages between 25-36. There is no specific gender that this cover would appeal since it is more neutral. The socioeconomic group that would fit this magazine would be people in classes A or B because it looks like someone who would collect art rather than someone who creates it.

Psychographics: This cover may appeal to an audience that appreciates art that looks interesting and has value or deep meaning behind it. The audience may have a personality that is hard to crack and a life that may seem expensive due to the minimalism in the cover.

Combining what I found from the research above, I decided who I would want the target audience to be for my magazine. Looking at both magazine's demographics and psychographics I decided who would find my magazine in their best interest.